BOSTON–Localytics, a mobile engagement platform, has acquired Berlin-based Tapglue, boosting its operations in Europe with a new office in Berlin, which will be led by the Tapglue team. Additionally, the acquisition signals the merger of two Techstars Boston startup accelerator program graduates (Localytics in 2009, Tapglue in 2016).
“Enterprises must become more insightful and deliver more individualized mobile experiences that target the right user at the right time with the right content,” said Raj Aggarwal, Localytics Co-founder and CEO. “We’re focused on helping enterprises make that stronger connection with their users, and Tapglue has the best team and technology in place to deliver on an important piece of that mission – harnessing the power of social to drive engagement and retention.”
Tapglue was founded in 2015 by Norman Wiese and Onur Akpolat to easily let developers add a social layer and other engagement features to their apps. The Tapglue platform is now completely open source and available for free to the mobile developer community. Prior to starting Tapglue, Wiese and Akpolat had key positions at Onefootball, one of the World’s largest soccer apps and long-time Localytics customer.
“Our goal has always been to increase our customer’s user retention and engagement,” said Wiese. “Localytics and Tapglue share this important mission and focus on helping enterprises deliver more personalized app experiences. We are proud to join the Localytics team and be able to help more companies get mobile engagement right.”
The acquisition also helps Localytics expand its reach in the European market. In 2013, Localytics established a London office to better serve demand amongst European customers. Since then, the company has seen significant growth and has expanded its European customer base to include Axel Springer, Daily Telegraph and La Liga. With the addition of a new Berlin office and a talented local team, Localytics will be well positioned to capitalize on the fast-growing opportunity in Europe.