New Delhi– Words like “strategic”, “excellent” and “certified” have dropped off the chart for Indian professionals and “skilled” has entered the “2017 Top 10 Buzzwords” list for the first time, professional networking platform LinkedIn said on Tuesday.

LinkedIn analysed the most popular words across 45 million member profiles in India and found that professionals are highlighting skills over personal strengths in describing themselves this year.

“Our Buzzwords data corroborates that Indian professionals are keen on highlighting their experiences and skills over personal qualities to gain a competitive advantage over other candidates,” Deepa Sapatnekar, Head of Communications for India, LinkedIn, said in a statement.

Words “oriented” and “innovative” are also new entries to the list.

“Interestingly, recruiters are also using keywords to identify candidates so professionals should use the right words to bring them closer to the right job,” Sapatnekar added.

The word ‘experienced’ moved from the ninth spot to the first spot in comparison to last year’s list.

“The emphasis on the words ‘experienced’ and ‘skilled’ over ‘certified’ also highlights that recruiters are looking for talent with years of practical experience within a role, and not necessarily only for talent that is academically certified,” the data showed.

The word “passionate” also gradually dropped down the ranks, from No 2 (in 2015) to No 5 (in 2016) to No 6 this year and “excellent” has dropped off this year’s list completely — alluding to the fact that your personal qualities may not be enough to land your dream job.

The change in vocabulary shows that Indian professionals are keen on using specific and simple words to describe what they are good at and are deploying ways to quantify the use of broader terms, the data revealed. (IANS)

IndUS Business Journal

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