Vdopia mobile ad product aims to deliver bang for buck
PALO ALTO, Calif. — On the consumer end, nobody doubts the pervasiveness of the Internet and online video usage, but from the business perspective the question still remains — how do companies ensure they can make money from it? Vdopia believes it has the answer.
The Palo Alto-based company, which was founded in 2006, has developed an online and mobile advertising platform that can help companies make money from the continued explosion of Internet usage and the increasing amount of content desired through mobile devices.
Like its radio and television predecessors before them, the companies providing online content today want to get consumers the best videos and services possible through the Internet and subsequently over mobile devices, but they need the confidence of advertisers to make the efforts economically worthwhile. While radio and TV figured out how to give advertisers the confidence that their ads were reaching the target audience, online content publishers are still perfecting this process.
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