Mumbai–, the Tata group’s multi-brand e-commerce platform, on Monday said it has formalised a strategic partnership with Genesis Luxury Fashion to offer a wide range of international luxury brands exclusively.

“The partnership is a testament to providing the Indian consumer authentic brand experiences directly through authorized sellers and not unknown resellers. Currently, all the international luxury brands online on are through our exclusive tie-up,” said ecommerce portal’s CEO Ashutosh Pandey.

“They are also targeting a number of luxury brands that are not present in India …. These will be launched over a period of time on,” he said.

“The partnership enable us to expand our presence to cater to our growing affluent consumer market,” said Genesis CEO Nikhil Mehra.