CAMBRIDGE, MA—HubSpot has acquired Kemvi, an artificial intelligence (AI) and machine learning startup that helps sales reps deepen their relationships with prospective buyers. The company did not disclose terms of the transction.
“The B2B transaction ecosystem is on the cusp of a complete transformation, and we believe that HubSpot has the right vision and positioning to lead that change,” said Vedant Misra, Founder and CEO of Kemvi. “We’re thrilled to be joining the team at HubSpot and look forward to continuing our work at the intersection of machine learning, language, and sales.”
The company’s proprietary algorithm, DeepGraph, sifts through millions of pieces of content each day to learn what’s happening with buyers and prospects and delivers that information to sales reps. The technology will be incorporated into HubSpot CRM, giving salespeople even more tools to carry out more contextual, empathetic outreach to their contacts.
Gartner predicts that by the year 2020, 30 percent of companies will employ AI to augment at least one of their primary sales processes. Savvy businesses are already incorporating AI into their daily routines, and sales teams that don’t embrace this technology risk being left behind. AI technologies enable salespeople to automate manual processes like researching their prospective buyers and crafting personalized emails, giving reps valuable time back to focus on closing the deal with their customer.
“Today’s consumers expect a personalized experience throughout the buying process, meaning that the modern salesperson needs to spend valuable time conducting research and tailoring each interaction with that buyer. AI optimizes that process, saving time for the salesperson and delivering a world-class experience for the consumer,” said Brian Halligan, co-founder and CEO of HubSpot. “Kemvi’s DeepGraph technology gives salespeople that added boost to better connect with their prospects and close the deal without getting bogged down in time-consuming tasks. We’re excited to bring this technology into the HubSpot ecosystem, and look forward to working with the Kemvi team to build even more tools to empower the modern salesperson.”
DeepGraph uses machine learning technology to help salespeople better understand their prospective buyers. The system identifies new prospects, provides suggestions for creating personalized emails, identifies new market segments, freeing up time that can be spent on more valuable sales tasks. DeepGraph also acts as a knowledge graph with information about buyers, markets, and products, helping salespeople understand the nuances of their customers’ behavior.
Kemvi is a venture-backed machine intelligence company building DeepGraph, a patent-pending engine that helps B2B companies generate pipeline. DeepGraph uses novel learning algorithms to extract information from language, and combines that knowledge with internal sales and marketing data to model and forecast the behavior of buyers. DeepGraph aims to bring humanity’s collective intelligence to demand generation, making it possible for business leaders to discover deep insights they can’t find anywhere else. Kemvi’s founding team is from Columbia and MIT and has worked on machine learning problems for the Dept of Defense, the intelligence community, and the SEC.