New Delhi– Creating awareness about the dangers associated with the irresponsible smartphone use, including the selfie craze, Samsung India on Wednesday announced the next phase of its ‘Safe India’ campaign which also covers school and colleges students.

The campaign would roll out in Delhi, Mumbai, Chennai and Lucknow through messages aired across media platforms and awareness campaigns.

“As a market leader, it is our duty to take the lead and support the government’s vision of reducing road accidents,” Deepak Bhardwaj, Vice President, CSR, Samsung India, said in a statement.

Samsung will also partner with traffic police departments in the four cities to communicate with people on road safety through public information systems.

Samsung has also invested in developing safe mobility apps for two-wheelers, cars as well as for pedestrains such as “S” bike mode, Car Mode and Walk Mode.

While nearly 60 per cent of two-wheeler users tend to “instinctively” answer their smartphones when driving, another 14 per cent of pedestrians take selfies while crossing the road at least once a week, a study commissioned by Samsung in November last year revealed. (IANS)