New Delhi–Air India has signed a memorandum of understanding with India’s Ministry of Tourism to jointly promote the country as a leading global travel destination and strengthen its position as an aviation and transit hub.
The agreement establishes a framework for coordinated initiatives covering tourism marketing, trade engagement, transit tourism and improvements to the visitor experience, Air India said Monday.
The partnership will combine Air India’s expanding international network with the Ministry of Tourism’s Incredible India campaign to attract more overseas visitors and raise India’s global tourism profile.
Under the agreement, the airline and the ministry will develop co-branded international marketing campaigns across digital platforms, social media, inflight branding and other consumer-facing channels.
They will also explore opportunities to expand Incredible India branding across Air India’s customer touchpoints and encourage travelers to explore the country’s cultural, historic, natural and experiential attractions.
“As the airline that proudly carries India in its name, Air India has a unique responsibility to showcase the country to the world and serve as an ambassador for ‘new India’ that is confident, vibrant, warm, and welcoming,” Air India Chief Commercial Officer Nipun Aggarwal said.
“As Air India expands its reach that already spans five continents and welcomes more visitors to India, this partnership will put the spotlight on a nation that truly is uniquely remarkable,” he added.
Air India said its aircraft, digital platforms, inflight services and international commercial presence will provide major channels for promoting the Incredible India campaign to travelers worldwide.
The airline currently serves 40 international destinations across five continents. Its network covers North America, the United Kingdom and Europe, Australia, Africa and Asia. (Source: IANS)
