New Delhi — Swiggy Instamart is facing customer complaints over the quality of products sold under its private-label brand Noice, with social media users alleging they discovered insects in packaged flour, worms in chocolates and mold in cakes purchased through the quick-commerce platform.
The allegations have raised questions about food safety, quality control and product handling practices in India’s rapidly expanding quick-commerce industry.
In one widely circulated social media post, a customer claimed to have found flies inside a sealed package of freshly ground flour ordered from Swiggy Instamart.
The customer said the insects were visible inside the unopened package shortly after delivery and alleged that similar quality problems had occurred with other Noice products.
“This is not the first time I am seeing issues with NOICE brand products ordered from SWIGGY,” the customer wrote, warning other shoppers to exercise caution.
Another customer shared a photograph allegedly showing a worm inside a Noice French Chocolate Rocher.
The customer said Swiggy’s customer service team issued a refund following the complaint but expressed disappointment over the alleged contamination of a product marketed as premium couverture chocolate.
“Here is one of the worms in the chocolate. I did reach out to the customer care and they initiated the refund. But couverure chocolate is supposed to be high quality with coco butter, but didn’t expect this,” the customer wrote.
A separate complaint involved a Noice-branded cake that a customer claimed contained mold despite being marketed as a healthier product made with cleaner ingredients and without palm oil.
The customer said part of the cake had already been eaten before the suspected mold was discovered, raising concerns about possible health risks.
Although customers reported receiving refunds after contacting the platform, several questioned whether the company’s quality assurance procedures were sufficient to prevent similar incidents.
The allegations have fueled online discussions about food storage conditions, packaging standards, product inspections and accountability among quick-commerce companies that promise rapid grocery deliveries.
The complaints come as private-label brands become an increasingly visible part of India’s online grocery market, placing greater attention on the quality and safety of products sold directly under delivery platforms’ own brands.
The reported contamination incidents have not been independently verified, and it remains unclear whether the alleged problems originated during manufacturing, packaging, storage or distribution.
Swiggy had not responded to the allegations at the time of publication. (Source: IANS)
