NEW DELHI, India — Audi India said Thursday it will increase prices of its vehicles by up to 2 percent starting April 1, citing rising input costs and currency fluctuations that have raised overall operating expenses.
The German luxury automaker said the price adjustment will apply across its entire model range sold in the country and will be reflected in ex-showroom prices.
Balbir Singh Dhillon, brand director of Audi India, said the company has attempted to keep the impact of the increase as limited as possible for customers.
“Due to recent rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2 per cent effective from April 01, 2026. We remain committed to minimising the impact of the price hike on our customers,” Dhillon said.
Audi currently offers a range of luxury sedans and sport utility vehicles in the Indian market and periodically reviews pricing to offset shifts in costs and foreign exchange rates.
The company reported selling 2,128 units in India during the January–June period last year.
Audi also said its pre-owned vehicle business, branded “Audi Approved: plus,” recorded steady growth during the first half of 2025, with sales rising 10 percent during the January–June period.
The company currently operates 26 pre-owned car facilities across the country and plans to expand the network further this year.
“While H1 2025 presented unique market challenges, we have used this period to strengthen our foundation for sustainable growth. By prioritising a luxury-first approach and delivering exceptional customer experiences, we continue to reinforce brand loyalty,” Dhillon said. (Source: IANS)
