New Delhi — About 85 percent of Indian consumers trust artificial intelligence and are optimistic about its role in shaping the future, while 94 percent believe technology has improved their lives, according to a report released Tuesday.
The report by Assurant found that India scored 74 on its Technology Sentiment Index, well above the global average, indicating strong confidence in technology and a readiness to adopt next-generation digital experiences.
Consumers are increasingly open to AI-enabled devices that improve productivity, communication and everyday convenience, the report said.
It also found rising demand for seamless, always-on experiences as smartphones, computers and connected devices become more important for work, entertainment, communication and financial transactions.
“Connected technology is becoming more central to everyday life globally, but what matters most now is how well these experiences adapt to individual needs — balancing innovation with simplicity, trust, and reliability,” said Federico Bunge, president of international at Assurant.
Bunge said the shift is taking place particularly quickly in India, where digitally fluent consumers are embracing AI-driven innovation and expecting connected services to work smoothly in their daily lives.
“When issues arise—such as connectivity or storage constraints—they can disrupt the flow of daily life, reinforcing the importance of reliable performance and accessible support,” the report said.
Protection plans are also becoming an important factor in consumer confidence and brand loyalty, according to the findings.
About 97 percent of Indian consumers said customizable protection plans would make them more likely to buy a device and enroll in a protection program.
“India represents one of the most dynamic and forward-looking connected consumer markets globally,” said Harini Kannan, country director at Assurant India. “Consumers are embracing innovation at scale, while expecting technology to work seamlessly in the background. For brands, this creates a significant opportunity to differentiate through protection and service experiences.” (Source: IANS)
