New Delhi–New-age enterprises in the retail, e-commerce, Banking, Financial services and Insurance (BFSI) and manufacturing sectors in India are adopting “Dynamics 365” platform to transform their enterprises with intelligent applications, Microsoft said on Wednesday.

“Dynamics 365”, unveiled globally in October this year, is a Cloud-based suite of applications that integrates customer relationship management (CRM) and enterprise resource planning (ERP) capabilities to provide advanced data analytics, machine learning and intelligence to companies.

It is now being delivered as a Software-as-a-Service (SaaS) platform from local data centres to the Indian elterprises.

“With ‘Dynamics 365’, we now bring the combined power of CRM and ERP on a secure and flexible local cloud platform. Our retail, BFSI and manufacturing customers now don’t need to invest in expensive and time consuming deployments to start their digital transformation,” said Peter Gartenberg, General Manager, Enterprise Business, Microsoft India, in a statement.

Organisations from across the industry sectors are using Dynamics CRM like Max Healthcare, Yes Bank, Reliance Life Insurance Company, SOTC, VLCC, Cloudnine Group of Hospitals, Annik, Mastek and others.

“In the retail sector, ‘Microsoft Dynamics’ is used by 55 Retail and DMS customers serving 74 retail brands, empowering 14,000 outlets, enabling 25,000 users in India,” Microsoft said. (IANS)