Cannes– Snap Inc — the parent company of photo-sharing platform Snapchat — has signed a strategic advertising and content deal with Discovery Communications’ Eurosport to develop and deliver mobile content for Snapchat platform for 2018 Winter Olympics.

The 2018 games will be held in PyeongChang in South Korea.

The collaboration would be featured both on Snapchat’s “Our Stories”, curated features submitted by the platform’s users, and “Publisher Stories” that are magazine-like productions made by publishers.

Eurosport will curate “Publisher Stories”, the social media company was quoted as saying by Billboard late on Wednesday.

Discovery Communications President and CEO David Zaslav sees the Discovery-Snap Olympics Winter Games deal as a means to reach vital youth audiences, The Variety reported.

The deal marks the first time that Snap has committed to a European, multi-language deal covering the Olympics.

The coverage will feature behind-the-scenes action from Olympic like snowboarding, downhill and freestyle skiing and ice hockey, according to Discovery website.

Snapchat is expected to overtake Facebook for the first time in the US as the user growth of the latter is set to slow among teens and adults, a report by market research firm eMarketer earlier said.

The app currently has 166 million users globally. (IANS)