Ahmedabad— Adani Cement has entered into a strategic partnership with the Confederation of Real Estate Developers’ Associations of India (CREDAI) to promote sustainable and high-quality construction across the country. The collaboration, announced on Friday, aims to enhance innovation and environmental responsibility in the urban development sector.
The partnership brings together Adani Cement, a key player in India’s building materials industry, and CREDAI, the apex body representing over 13,000 private real estate developers nationwide. Through this alliance, Adani Cement will expand its B2B outreach using CREDAI’s extensive network, while developers gain access to advanced construction solutions and technical expertise.
The agreement was formalized during CREDAI’s Governing Council Meeting in Panjim, Goa, in the presence of Goa Chief Minister Pramod Sawant and top industry leaders.
“Our exclusive partnership with CREDAI is a testament to Adani Cement’s commitment to nation-building through sustainable and innovative construction,” said Vinod Bahety, CEO of Adani Group’s Cement Business. “By joining hands with CREDAI, we aim to accelerate the adoption of world-class cement products and green concrete solutions in India’s real estate sector.”
Bahety emphasized that the partnership aligns with Adani’s broader vision of creating a greener, smarter urban future by merging the company’s technological capabilities with CREDAI’s grassroots presence.
As part of the collaboration, CREDAI members will gain access to Adani Cement’s premium offerings, including innovative ready-mix concrete (RMX) solutions tailored for diverse construction needs—from conventional to highly specialized applications. This is expected to enhance project quality, efficiency, and sustainability across multiple parameters.
“We are excited to support CREDAI members with our materials, technical guidance, and R&D capabilities to ultimately deliver greater value to homeowners and contribute meaningfully to India’s growth story,” Bahety added.
The tie-up comes at a pivotal time for India’s cement industry. While individual home builders (IHBs) have traditionally accounted for about 60 percent of cement demand, that trend is rapidly shifting. Urbanization, real estate expansion, and infrastructure development are fueling a surge in B2B consumption, especially in large-scale residential and commercial projects.
Government initiatives such as the construction of highways, metro rail systems, and smart cities are also accelerating demand in the non-trade segment, reshaping the landscape of the country’s cement consumption. (Source: IANS)
