New Delhi — Mercedes-Benz India reported its strongest first-half sales in a calendar year, retailing 9,768 units from January through June 2026, up 9 percent from the same period last year.
The luxury automaker also posted its best-ever second-quarter sales, with 4,637 units retailed, a 10 percent increase from Q2 2025.
The company said its top-end luxury vehicle segment reached an all-time high share of 28 percent of total sales and grew more than 20 percent in the first half of the year. Demand was led by the S-Class, Mercedes-Maybach, Mercedes-AMG and the new V-Class.
Mercedes-AMG sales rose 50 percent in the first half of 2026, the company said.
Battery-electric vehicles also gained momentum, with BEV penetration doubling to 14 percent of the company’s total sales mix in the second quarter. Growth was driven by the new CLA BEV and EQS SUV. Mercedes-Benz said the EQS SUV was the highest-selling luxury BEV, while top-end BEVs accounted for 25 percent of top-end sales in the first half.
The long-wheelbase E-Class remained the company’s highest-selling luxury car, with strong demand for the top-end E450 variant.
Mercedes-Benz India said it plans to open five new luxury outlets in key emerging markets, including Varanasi, in the third quarter of 2026.
“The new V-Class and CLA BEV drove our best-ever H1 and Q2 sales, underpinning superior product substance, reconfirming Mercedes customers’ preference for value over entry price points,” said Santosh Iyer, managing director and CEO of Mercedes-Benz India.
Iyer said the CLA BEV’s rapid sell-out and customers’ willingness to wait nearly six months showed their preference for the latest technology.
“H1 2026 has shown increased preference for our top-end Vehicles, with the share of TEVs now reaching an all-time high of 28 per cent, fuelled by the introduction and growing demand for the New V-Class and the 50 per cent growth trajectory achieved by the AMG portfolio,” he said.
Mercedes-Benz’s entry luxury segment grew 29 percent in the second quarter, driven by the launch of the all-new CLA BEV and strong demand for feature-rich models such as the GLA SUV, the company said. (Source: IANS)
