New Delhi– US-based grill brand Weber-Stephen has forayed into north India with the launch of its first flagship store here and its first Grill Academy in the country.
Weber India, a subsidiary of Weber Stephen Products LLC, expanded its footprint with the opening of its flagship store on MG Road here on Wednesday and an exclusive experiential zone Grill Academy in the same premises, read a statement.
The manufacturing major has introduced its extensive range of grilling products for B2B and B2C customers, including the signature charcoal grills and gas grills along with grilling accessories.
At the launch event, two chefs demonstrated scrumptious fusion of local gourmet with a twist of American grilling culture, and showcased Weber’s unique method of cooking – “covered grilling”.
Manish Khandelwal, Managing Director, Weber-Stephen Barbecue Products India Private Limited, said: “Expansion to north India is a logical step as it has favourable climatic conditions and preference for grilled food.”