Bengaluru– Rural retail commerce provider StoreKing on Tuesday announced its partnership with smartphone manufacturer Xiaomi India to help increase their offline presence in the country’s rural areas.

“With Mi India on-board, we aim to serve rural consumers better regardless of their location and give them access to the best of products,” StoreKing Founder and CEO Sridhar Gundaiah said in a statement.

StoreKing’s business model focuses on partnering with retailers in small towns and provides a wide range of products and digital services to the users.