NEW DELHI — The global foldable smartphone market is expected to expand by 20 percent in 2026, driven by Apple’s anticipated entry into the segment and continued premiumization across the broader smartphone industry, according to a report from Counterpoint Research.
The report said Apple’s first foldable iPhone is likely to intensify competition, particularly in North America, where the company is projected to capture a 46 percent market share in 2026.
Apple’s entry is expected to disrupt the competitive landscape, putting pressure on existing players such as Samsung, Motorola, and Google, especially in the U.S. market.
In response, major Android manufacturers are accelerating updates to their foldable portfolios, with several new book-style devices expected to launch throughout the year as competition heats up.
Although foldable devices accounted for just 1.6 percent of the overall smartphone market in 2025, the category is becoming increasingly important for manufacturers seeking higher-margin products to offset pricing pressures in entry-level and mid-range segments.
The report noted that companies are focusing their foldable strategies on book-type designs, which offer larger displays suited for multitasking, media consumption, and productivity use.
“Apple appears particularly well positioned given its long-standing experience with iPadOS and large screen software optimization,” the report said.
The anticipated launch could also prompt some Android users considering foldable devices to switch ecosystems, further intensifying competition.
Samsung is expected to roll out updated Galaxy Z Fold and Z Flip models in the third quarter of 2026, while adjusting its lineup to better compete with Apple’s expected offering. This may include replacing its Flip FE model with a wider aspect ratio foldable designed to rival book-style devices.
Motorola is set to introduce its first book-type foldable, the Razr Fold, in the second quarter of 2026, while Google is expected to refresh its Pixel Fold lineup in the fourth quarter, according to the report. (Source: IANS)
